About Me

I’m Elijah Jones, founder of I AM, a clothing brand built on the belief that fashion is one of the most powerful forms of self-expression. As a student of business and marketing at Saint Peter’s Prep, I’ve combined creativity with strategy to turn my vision of identity-based fashion into a growing brand that encourages people to embrace who they truly are.  Managing I AM has allowed me to apply my experience in entrepreneurship, social media marketing, and brand development—skills I’ve strengthened through my work with Amazon and Urban Times Media. With over 10,000 engaged Pinterest viewers, I’ve learned how authentic storytelling and strong community connection drive meaningful engagement.  Beyond business, I’m a varsity fencing captain, certified USA Fencing referee, and black belt in taekwondo—experiences that taught me discipline, teamwork, and leadership. As Co-President of the Ebony Club, I helped establish an Equity Board to protect students from discrimination and promote inclusion, a value that continues to shape my approach to fashion and community impact.  With backgrounds in Mandarin and Spanish, I aim to connect cultures and perspectives through creativity and purpose. I AM isn’t just a brand—it’s a movement that empowers individuals to wear their truth with confidence and pride.